英語翻譯3.In the excitement and,indeed,drama of digital media op

題目:

英語翻譯
3.In the excitement and,indeed,drama of digital media options,we sometimes forget the powerful role personal selling has across many integrated brand promotion strategies
4.This first part of the book lays out the broad landscape of the advertising and IBP processes that expose us to brands and what they have to offer.
8.The message in Exhibit 1.4,sponsored by Trojan公司,is an advertisement because it is paid-for communication.
10.After all,Victoria’s Secret had done a great job with bold television advertising featuring Tyra Banks and Gisele Bunfchen,not to mention those direct mail catalogs

解答:

第一段:當人們沉浸在數字媒體所帶來的多元化的選擇中而激動不已時,我們有時會忽略在一個完整的品牌宣傳戰略中,個人銷售所扮演的重要角色.第二段,本書第一部分描述了廣告業以及IBP過程的大致圖景,向我們揭曉了廣告的內涵以及它所傳達的實質.第三段,在「展覽品14,由trojan公司贊助」這句話中所包涵的信息體現了其是一條廣告,因爲它是通過付費達到交換信息的目的 第四段,由帝拉邦克斯和吉賽爾邦臣領銜的影片《維多利亞的密密》中,在純粹的電視廣告宣傳方面地確乾的不賴,更別提那些直郵廣告的宣傳畫冊了

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