英語翻譯摘 要上世紀九十年代,中小企業在全球範圍內崛起,並在各國及全球經濟的發展中發揮著極其重要的作用,中小企業的發展成

題目：

英語翻譯
摘 要
上世紀九十年代,中小企業在全球範圍內崛起,並在各國及全球經濟的發展中發揮著極其重要的作用,中小企業的發展成爲各國國民經濟發展的基礎和重要組成部分.而在全球經濟一體化不斷加深的今天,中小企業開拓國際市場從事國際市場營銷活動成爲必然趨勢.在現代社會市場經濟制度下,企業大多採用渠道營銷作爲主要營銷模式.渠道的選擇直接影響其營銷策略.但是隨著市場環境的日益變化,傳統的渠道模式已經不能適應新形勢的需要,企業需要根據自身的發展狀況,以及行業市場的激烈競爭來不斷調整渠道模式,以使企業的銷售量持續增長,促進企業快速發展.營銷渠道是連接生產者與最終用戶之間的紐帶,作爲市場營銷的基本要素之一,對於企業發展戰略建設起著至關重要的作用.考慮到我國經濟發展的具體情況,就目前我國中小企業國際市場營銷的理論分析而言,由於起步晚,基礎薄弱,而且主要目標市場也是針對國內市場,所以在這方面的理論研究成果相對薄弱.隨著市場經濟的不斷深化,經濟一體化的不斷加深,我國許多中小企業在融入國際市場的進程中表現優異,體現出我國中小企業開拓國際市場從事營銷活動的優勢及特點.
關鍵詞：中小企業 營銷策略 國際市場營銷 進入方式

解答：

Go up century ninety time, small and medium-sized enterprises in the global range rise, and in the national and global economic development plays an extremely important role in the development of small and medium-sized enterprises, has become the basis of national economic development and the important part of. In the global economy is deepened ceaselessly today, small and medium-sized enterprises to develop the international market in international marketing activities become inevitable trend. In the modern society of market economy system, enterprises mostly use channel marketing as the main marketing mode. Channel selection directly affects its marketing strategy. But along with the market environment changing, the traditional channel model has been unable to meet the needs of the new situation, enterprise needs according to their own development, as well as industry of fierce competition in the market to continue to adjust the channel mode, in order to make the enterprise 's sales continued to grow, and promote rapid development of enterprises. The marketing channel is connected between producers and end-users link, marketing as one of the basic elements, for the enterprise development strategy plays an important role in building. Considering our country economic development, the current our country small and medium-sized enterprise international marketing theory analysis, because start late, the foundation is weak, and the main target market is the domestic market, so in this aspect of the theory research is relatively weak. With the deepening of the market economy, economic integration deepen ceaselessly, a lot of our country small and medium-sized enterprise in integration into the international market in the process of performance, reflected our country small and medium-sized enterprises to develop the international market in the marketing activities of the advantages and characteristics of.Key words: small and medium-sized enterprise marketing strategy international market entry mode