英語翻譯本文通過對德州啤酒大亨克代爾公司在中國市場營銷策略中的品牌策略進行分析,主要從品牌擴展、公關技巧、企業文化、廣告

題目:

英語翻譯
本文通過對德州啤酒大亨克代爾公司在中國市場營銷策略中的品牌策略進行分析,主要從品牌擴展、公關技巧、企業文化、廣告宣傳等幾個方面進行,通過分析比較,找出存在的問題,並提供以解決措施.全文採用文獻分析、比較分析、實證分析、實踐研究方法等,根據啤酒企業在國內企業的影響與壓力,促使企業加強管理力度,提供優質產品;以市場爲導向,制定合理的營銷策略;高度重視科技創新,避免同質性、同化競爭;精確定位,培育知名品牌.同時希望國內的企業健康快速發展,提高整個行業經濟效益及在國際市場的競爭力.趙增虎 1

解答:

This analysis is based on the Texas beer Genk Lauderdale company marketing strategy in China, which mainly consist of brand extensions, corporate culture, several aspects of public relations skills, advertising, etc. A few problems with provided solution was detected through analysis and comparison. Document analysis, comparative analysis, empirical analysis, practical research methods was adopted according to the influence of beer business in domestic enterprise, to encourange strengthened management in different enterprises as an effort to provide quality products; to develop a reasonable market-oriented strategy; Attaches great importance to scientific and technological innovation, avoid homogeneity; Precise positioning, cultivating brands. Also hope for a healthy and rapid development of domestic enterprises, in order to improve economic efficiency and competitiveness of the industry in the international market.

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