英語翻譯創始人Gabrielle Chanel香奈兒於1913年在法國巴黎創立香奈兒品牌.香奈兒的產品種類繁多,有服裝、
題目:
英語翻譯
創始人Gabrielle Chanel香奈兒於1913年在法國巴黎創立香奈兒品牌.香奈兒的產品種類繁多,有服裝、珠寶飾品及其配件、化妝品、香水,每一種產品都聞名遐邇,特別是她的香水與時裝.香奈兒(CHANEL)是一個有80多年經歷的著名品牌,香奈兒時裝永遠有著高雅、簡潔、精美的風格,她善於突破傳統,早20世紀40年代就成功地將「五花大綁」的女裝推向簡單、舒適,這也許就是最早的現代休閒服.
1.缺乏有競爭力的無形資產、人力資源、組織
資產.在中國市場上,就沒有一款專爲東方女性
設計的香水.
2.關鍵領域裡的競爭能力正在喪失.
怎樣進入中國市場
在法國,香奈兒香水屬於中檔消費;但在中國屬於奢侈品.
解答:
Founder Gabrielle Chanel Chanel in 1913 in Paris, France founded the Chanel brand. Chanel a variety of products, garments, jewelry and accessories, cosmetics, perfume, each kind of product is very famous, especially her perfume and fashion. CHANEL (CHANEL) is a 80 years experience of the famous brand, the CHANEL fashion is always decorous, concise, elegant style, she is good at breaking through the traditional, as early as the 1940 s, the successful "bound" female outfit to simple and comfortable, this perhaps is the earliest contemporary sportswear. 1. The lack of competitive intangible assets, human resources, organization Assets. In the Chinese market, there is no a designed for Oriental women The perfume of design. 2. The key in the field of competition ability is lost. How to enter the Chinese market In France, chanel perfumes belong to midrange consumption; But in China belong to luxury goods.
添加新評論