英語翻譯營銷導向營銷導向是以市場需求爲依據,生產適銷對路的產品獲取利潤爲目的.營銷導向使得產品不斷改進,以適應市場需求.

題目:

英語翻譯
營銷導向
營銷導向是以市場需求爲依據,生產適銷對路的產品獲取利潤爲目的.營銷導向使得產品不斷改進,以適應市場需求.正確的確定目標市場的需要和欲望,理解和滿足顧客流露出的需求,有效的向目標市場創造、傳遞、溝通優越的顧客價值.
諾基亞公司充分把握市場趨勢,避開了技術劣勢,以人性化訴求定位品牌的形象.
正確的品牌定位來源於諾基亞對自己的了解和對市場消費觀念的正確把握.當初,諾基亞手機在技術上沒有優勢可言,如果一味的以技術作爲品牌宣傳的訴求點,不但無法與其他品牌區分,還會弄巧成拙.經過市場分析,諾基亞認識到,手機用途被限制在商務活動上造成了手機消費市場的局限性,應該打破普通消費者對手機的片面理解,使先進的通信技術得到推廣和普及,填補市場的空白點.
諾基亞認識到,科技的真正魅力應該來源於人性本身,當人與科技在互動中相得益彰的時候,科技便找到了它存在的真實意義.諾基亞決定另闢蹊徑,從人文角度找到適合自己的品牌文化根基和新的市場訴求點,提出了「human-technology(人性科技)」的品牌理念,改變了高科技企業以科技爲唯一訴求的營銷模式.這種品牌策略改變了人們對高科技企業的思維定勢 ,體現出了高科技爲人所用的人文關懷,建立了品牌的差異性,擴大了產品的使用領域.
諾基亞品牌的成功,首先是其戰略上的成功,即正好切准了手機產品由商務市場向普通大衆市場轉移的黃金點;其次,是其恰到好處的品牌定位,其「以人爲本」的品牌主張正好順應了科技民用化的戰略意圖.

解答:

我是人工翻譯的 讓我的英語老師翻譯的Marketing guidance
Marketing guidance on market demand as the basis, the product produce marketable profit for the purpose. Marketing guide enable product improvement, in order to adapt to the demand of the market. The right to determine target market needs and desires, to understand and meet customer demand, effectively reveals to target market create, transfer, communication superior customer value.
Nokia fully grasp the market trend and avoided the technical disadvantage, human-based appeal positioning brand image.
The correct brand positioning from nokia to own understanding and to the market consumption ideas correctly. At the beginning, nokia cellular phone not the technology advantage whatsoever, if blindly with technology as brand publicity to appeal to the point, not only cannot distinguish with other brands, it could make matters worse. After market analysis, nokia realize, cell phone use is limited in the commercial activity causing handset consumer market, should break the limitation of ordinary consumers of mobile phone of one-sided understanding, make advanced communications get to popularize, fill the blank sports market.
Nokia realize, science and technology, the real charm of derived from human nature itself, when should people and technology in the interaction of complement each other, technology will find it exists the real meaning. Nokia has decided to path, from the humanity Angle find suits own brand culture foundation and new market demands point, puts forward "human - technology (human technology)" brand concept, changed the high-tech enterprise with science and technology as the only appeal of marketing model. This brand strategy for high-tech enterprise changed people's thinking, reflects the high-tech is used humanistic concern, establish the brand's difference, expanded use of the product field.
Nokia brand success, first is its strategic success, namely just cut suffered by the business market mobile phones to the common mass market transfer gold point; Next, it is the right of brand positioning, its "people-oriented" brand manifesco just go with the technology to use the strategic intention of.選我爲最佳吧

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