英語翻譯[摘要]:創意是廣告的靈魂,廣告創意是對廣告任作家能力的挑戰,它要求廣告作家要思考而不能乞求於靈感,要遵循一定的
題目:
英語翻譯
[摘要]:創意是廣告的靈魂,廣告創意是對廣告任作家能力的挑戰,它要求廣告作家要思考而不能乞求於靈感,要遵循一定的創意原則.現代傳播學和市場營銷理論的發展,爲廣告創作注入了科學的內涵和新的活力,從而豐富的發展了現代廣告創意策略.
少了一段:應用較爲主要的廣告創意策略:USP廣告策略、品牌形象策略、廣告定位策略等可以使廣告創意臻於完美而獲得創意工作的成功。
解答:
Creation is the soul of advertisement,so that it is also the challenge for a composer.It requires that the composer to consider about according to the creation principle not beg for it.With development of modern broadcasting and marketing,advertisement was merged in a scientific meaning and new activity,richly develop the modern areation strategy.
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