英語翻譯中國飯店集團化發展現狀、障礙分析與對策探討中國飯店集團化發展現狀、障礙分析與對策探討本文從旅遊業的支柱產業飯店業
題目:
英語翻譯
中國飯店集團化發展現狀、障礙分析與對策探討
中國飯店集團化發展現狀、障礙分析與對策探討
本文從旅遊業的支柱產業飯店業入手,闡述國際飯店集團在中國的發擴張和中國飯店集團的逐步發展,結合中國飯店集團的發展現狀,分析中國飯店集團發展的四項障礙,一是知名品牌少,品牌影響力範圍有限;二是人才儲備不足;三是管理模式不成熟,缺乏強大的營銷網絡;四是中國飯店業融資管道單一,缺乏周轉資金.提出四項發展策略包括:一,市場主導,政府支持;二,實施品牌戰略,樹立企業形象;三,加強「人本意識」,給中國飯店業侏儒新的活力;四,通過商業聯盟和網絡預訂,建立強大的營銷網絡.
China Hotel Development Present Situation,The Analysis Of The Obstacles Group Discussion With Countermeasures
This article from the pillar industry tourism hotel and expounds international hotel group in China's hair expansion and the gradual development of the China hotel group,combining with the development process of Chinese hotel group China hotel group development,analyzes five obstacles,one is the capital market defect,capital insufficiency,two is al relay well-known brand,brand influence less limited range; Three is insufficient; talents pool Four is management mode not mature,lack of strong marketing network; five is the China hotel,the lack of financing channel single turnover funds.The last also puts forward four development strategies including:one,the dominance of the market,the government support; Two,the implementation of brand strategy,setting up the enterprise image; Three,strengthening "humanistic consciousness",give the China hotel gnome new vitality; Four,through the business alliances and network reservation,established a strong marketing network.
解答:
中國飯店集團化發展現狀、障礙分析與對策探討
China hotel development present situation, the analysis of the obstacles group discussion with countermeasures
本文從旅遊業的支柱產業飯店業入手,闡述國際飯店集團在中國的發擴張和中國飯店集團的逐步發展,結合中國飯店集團的發展現狀,分析中國飯店集團發展的四項障礙,一是知名品牌少,品牌影響力範圍有限;二是人才儲備不足;三是管理模式不成熟,缺乏強大的營銷網絡;四是中國飯店業融資管道單一,缺乏周轉資金.提出四項發展策略包括:一,市場主導,政府支持;二,實施品牌戰略,樹立企業形象;三,加強「人本意識」,給中國飯店業侏儒新的活力;四,通過商業聯盟和網絡預訂,建立強大的營銷網絡.
This article from the pillar industry tourism hotel and expounds international hotel group in China's hair expansion and the gradual development of the China hotel group, combining the current situation of the development of the Chinese hotel group, analyzes the development of Chinese hotel group four obstacles, one is famous brand, brand influence less limited range; 2 it is talent reserve shortage; Three is management mode not mature, lack of strong marketing network; Four is the China hotel, the lack of financing pipeline single turnover funds. Puts forward four development strategies including: one, the dominance of the market, the government support; Two, the implementation of brand strategy, setting up the enterprise image; Three, strengthening "humanistic consciousness", give the China hotel gnome new vitality; Four, through the business alliances and network reservation, established a strong marketing network.
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